What is this book? Today’s world of media presents challenges that simply didn’t exist before the arrival of the Internet. Social Media, via Blogs, Podcasts and the host of others in the sector, mean that your chances of controlling image, reputation or content are significantly reduced. So there’s never been a stronger reason for getting to grips with tips and techniques that can help you minimise risk and damp down disaster if and when it strikes.
This comprehensive, well-illustrated 235 page book covers everything you would possibly want to know. Whether it’s about print and electronic media interviews, press conferencing, body language, dress, the technology involved or most important of all, a strategic approach.
Jam-packed with practical, immediately implementable suggestions, it’s based on Clive’s own practical experience as a radio talk-show host and highly sought-after topic expert in the media. The mystery has gone from media appearances. This book will transform your ability to leverage them to best advantage.
0861 462 496
082 774 4011
P.O. Box 783861 Sandton, 2146 Republic of South Africa